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16/6/08

The age of the Micro Website

Most companies direct enquiries to their main company website.. What a mistake! Company websites are usually designed by committee and managed by IT. They are expensive to build and offer the visitor too many choices.

We all know from our direct marketing experience that limiting the number of options given to an individual will increase response rates. If you called a business and they gave you 30 options on products and services you would be likely to hang up. The same principle applies with your web site. Confronted with too many choices the visitor will soon lose interest and click off!

When executing an email campaign, driving traffic to a micro site could improve response rates. If your selling widgets, send the visitor to a site selling widgets, not your company website with the history of the business, a word from the chairman and other pages that will hold little or no interest to the visitor.

A micro site is cheaper to build than a new company website and the content can be much more focused.

A micro site will promote your products 24 hours a day, every day.

A micro site works well with email marketing campaigns giving you greater control of your marketing messages.

A micro site can have links through to your main site, for those who would like more detailed company information.

Call us now or submit your brief and find out more about how a micro web site could help your business.

02392 486566
sales@theowenagency.co.uk

16/6/08

Web mail.... What it will cost?

Web mail/email marketing is becoming the marketers preferred tool for delivering truly accountable marketing campaigns.
With full statistical reporting, it is easy to identify trends and adjust messages accordingly, giving greater control of your marketing spend.

Example costs:

Account set up £200.00
Transmission £200.00 per month (Includes 7500 emails)
Additional volume please call

To find out more, please email sales@theowenagency.co.uk

stats

3/6/08

Blow away the cobweb's and rebrand!

One of Europe's leading managed IT solutions providers has recently embarked on an entire rebrand for their operation.

Offering hosted IT services to SME's and larger organisations, Cobweb were keen to differentiate themselves from their competition.

Using a series of illustrated characters to tell the Cobweb story, the brand has been brought to life. Characters have been used to reduce the risk of alienating any sector of the marketplace.

The entire rebrand has been well received by all stakeholders.


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