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Sleep

THE HOTEL DESIGN EVENT

That's not a chair.

HOW DO YOU INSPIRE THE MOST PROGRESSIVE HOTEL DESIGNERS IN THE WORLD TO QUESTION EVERYTHING THEY KNOW ABOUT THEIR GUESTS?

We've been creating campaigns for the event industry for a long time. But when Sleep - the global hotel design event - asked us to pitch for their exhibition, it all got a bit different.

"It's not so simple nowadays."

People don't want the same old standard offering from hotels anymore. Today's guest expects a tailored experience from front desk to check out. Sleep invites hotel designers from around the world to ask themselves who they're designing for, what drives them, and what that means for their approach hotel design.

 

The year of the Lifeworld

2017's theme is Lifeworlds, the idea that every person's unique life experiences affect their world view. Creatively, we knew this meant coming up with a concept that made people question what they were seeing and engage with different perspectives.

Drawing on our own influences