Bring out the
Virgin Media is an example of how to build a winning brand. Competing against institutions like BT and Sky for media packages, Virgin Media created their own space through partnering with Tivo to give you a box that learns what you like and delivers it straight to you without you asking. So when it came to building them a corporate site, the work had to be just as tailored and just as visually pleasing.
We started with research into everything Virgin Media. Our understanding of the brand was crucial to delivering a system that would drive the business forward. The corporate site would have to relay important information in an engaging way and be constantly updated. We used this insight and tailor-made the website using our Content Management System - Propel. The key was delivering content through a phased approach. Users first see a list or grid with images and snippets of information, clicking overlays a middle ground of information, and clicking again digs even deeper and shows the full story. At each point users can scroll through stories in an intuitive way.
As a dynamic company, Virgin Media needed an intuitive system that could match their needs. Propel gave the site flexibility, scalability and the all-important security it needed to not be a weak link. The finished site is clean, attractive and reflects the informal personality of the brand itself. In effect a non-corporate, corporate site. Most importantly, it feels at home as part of the Virgin Media brand.